A lot of people thinking of taking their businesses online might not realize that they have the option to switch from either a creators account or business account to enjoy the insights features.
Most people have a personal account and as a small business owner, you might just think it is more easier to post on your personal account to reach your existing followers, instead of starting up a fresh new account for your business only.
Although this might sound like the easiest way, but the problem with this is the appeal your followers might have for your content.
For the most part, the people who you know are less likely to buy from you— it is worth the investment to learn about online growth strategies, to help you build an organic following on the platform from scratch to get a fresh base audience that are interested in your content.
HOW TO SETUP A BUSINESS ACCOUNT
At this point, you should already know how to create an account on Instagram
Click on your profile icon
Click on the options tab at the right top corner of the screen
Click on settings
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Click on account
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Click “switch account type”
Switch to either Creator or business account. I already have a creators account that’s why it only shows the option for switching to a personal account or business account.
Follow through all the process and provide Instagram enough information to know what it is you do on the platform.
BENEFITS
Switching to either a creator or business account will grant you access to the insights tab. Insights provides you with enough information to understand how your followers interact with your page .
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You get access to key information like
![](https://saviourbawa.wordpress.com/wp-content/uploads/2021/12/img_0699-1.jpg?w=1024)
You also get to show up on the front page of google search engine, as Instagram has a strong domain authority especially if you fill in your description bar with relevant keywords that people are likely to search relating to your content.
A business account helps you grow an organic audience that are interested in your content as long as you understand the strategies to strike an emotional response to prompt you audience to buy your product
Instagram features like Reels, story, explore feed etc, are great tools to utilize and get creative to share your content with the world.
Having a business account helps with sales pitch when you are marketing physically.
People psychologically tend to take you more seriously in person if you produce a social account with a decent amount of following for your business.
This helps you capture the attention of your potential clients, who will like to visually see what you are offering—Sharing from a personal experience remain.
Lastly, there are Ads tools. Instagram picks your post with the highest engagement and suggests a promotion, to help your post reach a more wider target audience on stories, feed posts and explore page.
It is highly recommended that you take your business online as most of us have a smartphone, it is important to identify the opportunities available and take advantage of it.
As the world is getting more weirder with the new COVID-19 Omicron variant, it is important to use this opportunity to understand and grow your business for online and physical presence.
Don’t forget to stay safe this season and buy a face mask, sanitizer and a COVID-19 home test kit, to prevent yourself against the virus.
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